JUST MY TYPE BOOK

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Just My Type: A Book About Fonts [Simon Garfield] on nohalicanka.tk *FREE* shipping on qualifying offers. A delightfully inquisitive tour that explores the rich. Just My Type: A Book About Fonts [Simon Garfield] on nohalicanka.tk *FREE* shipping on qualifying offers. Just My Type. Just My Type is a book of stories about fonts. It examines how Helvetica and Comic Sans took over the world. It explains why we are still influenced by type.


Just My Type Book

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ISBN:425-2-22523-933-9
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Just My Type book. Read reviews from the world's largest community for readers. What's your type? Suddenly everyone's obsessed with fonts. Whether. download Just My Type: A Book About Fonts Main by Simon Garfield (ISBN: ) from site's Book Store. Everyday low prices and free delivery on. download Just My Type: A Book About Fonts Signed Edition as part of bundle by Simon Garfield (ISBN: ) from site's Book Store. Everyday low.

Or perhaps we should just stick to the classic Garamond, named after the type designer Claude Garamond, active in Paris in the first half of the sixteenth century, whose highly legible Roman type blew away the heavy fustiness of his German predecessors, and later, adapted by William Caslon in England, would provide the letters for the American Declaration of Independence. Typefaces are now years old.

So when a Brit called Matthew Carter constructed the now-ubiquitous Verdana on his computer in the s, what could he possibly be doing to an A and a B that had never been done before? And how did a friend of his make the typeface Gotham, which eased Barack Obama into the Presidency?

These are arcane mysteries and it is the job of the book to get to the heart of them.

See a Problem?

But it begins with a cautionary tale, a story of what happens when a typeface gets out of control. When Matthew Carter arrived for drinks at a private club in Leicester Square in May , he was accompanied by his girlfriend Arlene Chung, and they started talking about films they might see together on their brief visit to London.

He was such a popular draw that his talk had to be switched to a larger venue. The lecture was not difficult for Carter. Now in his early seventies, the subject had occupied all his working life. But the choice of movie was more of an issue. How could a story set in Peru in the nineteenth century possibly have a sign on a restaurant door that had been composed in Univers from ? And how did the props team of a movie set at the start of the Second World War get the idea that it would be okay to print a document in Snell Roundhand Bold, when Carter, watching in the multiplex, would recognise the face as something he himself created in ?

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Carter finds this sort of anomaly more amusing than annoying, but others take it more seriously, and bad type in film upsets them as much as bad continuity.

On a section of his website called Typecasting, the designer Mark Simonson has set up a scoring system to denote just how badly filmmakers have got it wrong. But the local mayor is no fan of type: pinning up a notice preventing the consumption of all but bread and tea during Lent, he has jumped forward a couple of decades to select a typeface ITC Benguiat not made until the late s.

Inevitably, this sort of thing happens all the time. The Hudsucker Proxy, directed by the Coen Brothers, also gets three stars, despite its studied period feel beatniks, hula hoops being marred for type fans by a corporate logo set in Bodega Sands from These are modern films, appearing at the cinema about the same time as graphic design was becoming all the rage at art school.

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You could sit in the stalls and not only know that something was wrong with a magazine nameplate, but also say why — too ornate, too recent, overly wrought. And we have recently begun to say not only what works, but what we like.

Follow the author

He is not only one of the most highly respected type designers, but one of the few able to make a decent living from the trade. He looks a bit like his type, a classicist with a ponytail. He is the creator, notably, of Verdana, whose adoption by Microsoft has given it huge reach; of Georgia, the most legible and adaptable screen font; Snell Roundhand — based on an eighteenth-century calligraphic style, very festive, good for ironic party invitations; Bell Centennial, designed for the A. I was always tempted to pretend that I was a brain surgeon just to avoid the whole topic.

Twenty years ago, no one had the slightest idea what a type designer was. Microsoft gave them away, which means they are everywhere on the planet.

Can a font make me popular? He has learnt over the years that there is truth in all of this, but he has also learnt it is easier to say what works than why.

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Good type is instinct born of experience. He has worked in three key areas of the craft.

His father was a typographer and historian, and he helped find his son an unpaid traineeship at Enschede, a leading bank note and type foundry in the Netherlands since the beginning of the eighteenth century. Twenty years ago we hardly knew them, but now we all have favourites. Computers have rendered us all gods of type, a privilege we could never have anticipated in the age of the typewriter.

Yet when we choose Calibri over Century, or the designer of an advertisement picks Centaur rather than American Gothic, what lies behind our choice and what impression do we hope to create? When we choose a typeface, what are we really saying? Who makes these fonts and how do they work?

And just why do we need so many? And how lovely does Bubble Bath sound, with its thin floating linked circles ready to pop and dampen the page? There are more than , fonts in the world. Or perhaps we should just stick to the classic Garamond, named after the type designer Claude Garamond, active in Paris in the first half of the sixteenth century, whose highly legible Roman type blew away the heavy fustiness of his German predecessors, and later, adapted by William Caslon in England, would provide the letters for the American Declaration of Independence.

Typefaces are now years old. So when a Brit called Matthew Carter constructed the now-ubiquitous Verdana on his computer in the s, what could he possibly be doing to an A and a B that had never been done before?

And how did a friend of his make the typeface Gotham, which eased Barack Obama into the Presidency?

These are arcane mysteries and it is the job of the book to get to the heart of them. But it begins with a cautionary tale, a story of what happens when a typeface gets out of control. When Matthew Carter arrived for drinks at a private club in Leicester Square in May , he was accompanied by his girlfriend Arlene Chung, and they started talking about films they might see together on their brief visit to London.

He was such a popular draw that his talk had to be switched to a larger venue. The lecture was not difficult for Carter.

Now in his early seventies, the subject had occupied all his working life. But the choice of movie was more of an issue. How could a story set in Peru in the nineteenth century possibly have a sign on a restaurant door that had been composed in Univers from ? And how did the props team of a movie set at the start of the Second World War get the idea that it would be okay to print a document in Snell Roundhand Bold, when Carter, watching in the multiplex, would recognise the face as something he himself created in ?

Follow the Author

Carter finds this sort of anomaly more amusing than annoying, but others take it more seriously, and bad type in film upsets them as much as bad continuity. On a section of his website called Typecasting, the designer Mark Simonson has set up a scoring system to denote just how badly filmmakers have got it wrong. But the local mayor is no fan of type: pinning up a notice preventing the consumption of all but bread and tea during Lent, he has jumped forward a couple of decades to select a typeface ITC Benguiat not made until the late s.

Inevitably, this sort of thing happens all the time. The Hudsucker Proxy, directed by the Coen Brothers, also gets three stars, despite its studied period feel beatniks, hula hoops being marred for type fans by a corporate logo set in Bodega Sands from These are modern films, appearing at the cinema about the same time as graphic design was becoming all the rage at art school.

You could sit in the stalls and not only know that something was wrong with a magazine nameplate, but also say why — too ornate, too recent, overly wrought. And we have recently begun to say not only what works, but what we like. He is not only one of the most highly respected type designers, but one of the few able to make a decent living from the trade. He looks a bit like his type, a classicist with a ponytail.

He is the creator, notably, of Verdana, whose adoption by Microsoft has given it huge reach; of Georgia, the most legible and adaptable screen font; Snell Roundhand — based on an eighteenth-century calligraphic style, very festive, good for ironic party invitations; Bell Centennial, designed for the A.I personally enjoyed type gossip immensely as part of my beginning education, because it was so hilarious and gave a seemingly opaque and complex skill a bit of a character flaw, something to identify with personally I believe it was the drama about George Washington framing colleagues to declare Baskerville was ugly and garish when it was actually Garamond.

Then again, if the book began by explaining these things, I wouldn't have kept reading very far! At the beginning of the s he went to New York, and his journey into modern typography began.

Just My Type: A Book About Fonts

Twenty years ago we hardly knew them, but now we all have favourites. In a seemingly unorganized book, the author gives us quick vignettes of the history of various fonts and their creators.

Get it out of my face. He has worked in three key areas of the craft.

And noted ass hat. Publisher Gotham Books , Profile Books.

The kind of books I can download my relatives and recommend to strangers.

LYMAN from Richmond County
Also read my other articles. One of my extra-curricular activities is discus throw. I do relish sharing PDF docs hourly .
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